Archive October 2018

Does cold emailing work for small businesses?

Probably the oldest way of online marketing is the cold emailing. At the dawn of the internet, the multimillion-dollar companies were pouring their money in emailing clients despite the fact that they didn’t know if they were going to get an answer or not.

Cold emailing is proven to work even though a lot of us are afraid of it… and yes, of course there is a right way to do it.

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What is Neuromarketing?

What got me really into marketing in the first place was actually the psychology behind it. If you don’t know what neuromarketing is… here is the definition.

Neuromarketing is a mix of psychology and marketing. It is used by marketers (and not only) to understand why people buy things and how they make their purchasing decisions. The purpose of this study is to create better marketing strategies and campaigns. Read More

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