Does cold emailing work for small businesses?

Does cold emailing work for small businesses?

Probably the oldest way of online marketing is the cold emailing. At the dawn of the internet, the multimillion-dollar companies were pouring their money in emailing clients despite the fact that they didn’t know if they were going to get an answer or not.

Cold emailing is proven to work even though a lot of us are afraid of it… and yes, of course there is a right way to do it.

1. Make a plan

It is on Monday mornings when people have more time to check their emails, that’s why this is the right time for your email to be in their inbox. You can send it between 8 and 9 a.m. so that it will be the first email that they will see.

 

2. Short and specific subject line

Keep in mind that people don’t have time to read too much so don’t talk about irrelevant things and jump right on the subject. Tell them what you can do for them, let go of the fancy lines most marketers use.

 

3. The layout

The author of “How to Have Good Day” – Caroline Webb shared her secret to emailing, which is “Solution + Problem or Pain + Future + Solution”. Just tell people what is your solution to their problem, that’s what people want, right? Don’t talk about yourself, don’t use the word “I”. It is better to address your potential clients by using “you” in the content of the email.

 

4. Call-to-action

This is the right way to end a cold email. Tell people what is the next step they should take to make a connection with you. And remember to be effective, the CTA must excite them and should include a link for them to click on.

 

One last thing… focus on the responses you get more than the ones you don’t.

 

Marina

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